RE:FRAME 2025 is a one-day conference for entertainment marketers in career transition, founded by Steve Kazanjian, former President & CEO of Promax. Join sessions designed to help you rediscover your voice, realign your value, and move forward.

Thursday September 18th, Los Angeles

A conference for what’s next in your entertainment marketing career.

The industry is shifting and so are you. Let’s reframe it together.

Your Next [Next] Starts Here.

RE:FRAME 2025 is a one-day conference for entertainment marketers in career transition, founded by Steve Kazanjian, former President & CEO of Promax. Join sessions designed to help you rediscover your voice, realign your value, and move forward.

Reframe your story. Relaunch your [Next].

A one-day experience for entertainment marketers in career transition designed to help you rediscover your voice, realign your value, and move forward with clarity, confidence, and community.

You’re not starting over. You’re starting forward.

RE:FRAME was built for the in-between.

The space between what your career was and where it’s headed next. Between titles that no longer fit and the opportunities still forming. Between chasing a paycheck and rediscovering purpose.

RE:FRAME 2025 is a one-day conference for entertainment marketers in career transition, founded by Steve Kazanjian, former President & CEO of Promax. Join sessions designed to help you rediscover your voice, realign your value, and move forward.

If you’ve ever thought:

  • “I’ve done great work. Why doesn’t it translate?”

  • “I know I’m not done, but I don’t know what’s next.”

  • “I just need some momentum…”

You’re in the right room.

RE:FRAME is not a job fair. It’s not a panel parade.

It’s a working day for high-talent creatives and marketers who are ready to pause, reflect, and activate the next chapter together.

Our Methodology

Career transitions aren’t linear and neither is this moment. That’s why RE:FRAME is built around a three-part framework designed to meet you wherever you are in your journey:

RE:FRAME 2025 is a one-day conference for entertainment marketers in career transition, founded by Steve Kazanjian, former President & CEO of Promax. Join sessions designed to help you rediscover your voice, realign your value, and move forward.

Anchor

Redefine your value. Reclaim your voice.

RE:FRAME 2025 is a one-day conference for entertainment marketers in career transition, founded by Steve Kazanjian, former President & CEO of Promax. Join sessions designed to help you rediscover your voice, realign your value, and move forward.

align

Spot the signals. Translate your skills.

RE:FRAME 2025 is a one-day conference for entertainment marketers in career transition, founded by Steve Kazanjian, former President & CEO of Promax. Join sessions designed to help you rediscover your voice, realign your value, and move forward.

Advance

Build momentum. Make the ask.


Sample Sessions

you are not your last title:

  • Reclaim your narrative and reintroduce yourself with clarity, creativity, and confidence.

The Crossover Pitch:

  • How to speak the language of tech, gaming, and brand-side roles without watering yourself down.

Where the work went and where it’s going:

  • A panel of leaders from sports, startups, and streaming reveals the real shifts happening now.

live co-creation lab:

  • Team up in real time to solve a creative brief, show your skills, and spark unexpected opportunities.

linkedin lab & resume reviews:

  • Hands-on help to make your presence match your potential.

Closing session: Your Next [Next] is already in the room:

  • End the day with momentum, clarity, and connection.

RE:FRAME 2025 is a one-day conference for entertainment marketers in career transition, founded by Steve Kazanjian, former President & CEO of Promax. Join sessions designed to help you rediscover your voice, realign your value, and move forward.

The Experience

Keynotes that challenge. Workshops that unlock. Panels that connect.

You’ll walk away with:

  • A new way to talk about your value

  • A roadmap of industries hungry for your skills

  • Actionable strategies for positioning and outreach

  • A community that’s done waiting and ready to move

This is for you if you’re a…

  • Creative Director, Producer, or Strategist exploring new sectors

  • Marketing Leader ready to pivot into tech, gaming, or mission-driven brands

  • Freelancer seeking more purpose, direction, or collaboration

  • In-house talent who’s no longer sure where “in” is

If you’re in the space between roles, industries, or identities then RE:FRAME is your next best step.

RE:FRAME 2025 is a one-day conference for entertainment marketers in career transition, founded by Steve Kazanjian, former President & CEO of Promax. Join sessions designed to help you rediscover your voice, realign your value, and move forward.

About

Steve Kazanjian is a brand strategist, community builder, and former President & CEO of Promax, the global association for entertainment marketers.

With a career spent guiding agencies, creatives, and industry leaders through times of change, he created RE:FRAME to help others do the same; to reclaim their voice, reframe their story, and relaunch their next chapter.

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